Small businesses have to face a lot of roadblocks that can hamper their business potential and goals. Some of these roadblocks are limited reach, stiff competition, capping on budget, and restricted investment. All these factors contribute majorly to hinder the progress of SMEs. In the post-Covid market, the virtual presence of the business improves the market presence of the organization. It brings more investment in the industry and expands outreach to the customers. For SMEs, using search engine optimization to their benefit can help them to counter the roadblocks. But before we delve into detail how SEO can optimize SMEs for business growth, we must understand what Search Engine Optimization is? Understanding The Basics of SEO A fundamental understanding of SEO is that it helps the search engine rank various websites on their portal. The content needs to include keywords that help the websites organize their content on the search engine and reach their target audience. Let's le...
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